Growing up in a state with excellent schools to choose from, I had the opportunity to earn an excellent education. Especially in the Plymouth-Canton, Michigan area, we had highly accredited schools. However, I cannot remember if I learned key writing skills like how to capitalize titles in a private middle school or the public high

Working in the marketing industry, we are no strangers to market changes that happen almost overnight, especially with the advent of technology. In the Detroit area, we adapt quickly to market changes in the automotive, medical, and IT industries. Here are some ways businesses can adapt to market changes: But what happens when fires claim

Reputation management has been part of human behavior as long as we have been a species (at least in my imagination!). Seriously though, if you think about it, it’s still part of our everyday life: in our communities, our careers, in our interpersonal relationships, and for the companies we work for (or own). And in

There is an enormous amount of crossover between these two industries. Let’s just list a few of the similarities to begin with: Advertainment is a term that reflects the intertwining relationships between advertising and entertainment. Typically, it refers to media combining various forms of entertainment (television, movies, songs, etc.) with advertising elements to promote products

When it comes to building a network of business partners, marketing efforts must be considered carefully and strategically planned. If you already have a marketing communications agency that you work with, go to them as they will be able to best develop a targeted B2B (business-to-business) marketing plan that will help grow your network and,